Excel Financial 



919 Vermillion St. Suite 110
Hastings, MN 55033


651-388-6441 or 888-688-6441



Our Services - Individuals

Excel  Financial offers the following primary services:

Financial Planning

 How much money should I be saving?  How much money will I need when I retire? When can I retire?  How much will it cost for my children's education?  What is the best way to help prepare for those expenses? How much and what kind of insurance is best for me? How can I minimize the estate tax burden on my heirs?  The list of financial questions and options for addressing them seems endless, and the issues can be very complex.  How, then, do you bring all this together in an organized and actionable manner?

Financial planning is the process of reviewing these and many other financial issues and the available options, and making decisions based on your plans, goals, objectives and time frames.  By definition, it is a personalized and dynamic process that is constantly evolving based on changes in your situation.  The output of this process is a financial plan.  The plan provides a road map for your financial future and serves as a guide for use in making future financial decisions, helping to ensure that they are consistent with your established goals, objectives, and time frames.  It is not a static document: to be effective, like any other road map, it must evolve as your situation evolves through periodic review and updates.  

With financial planning, like most other things, you get what you pay for.  The "free" financial plans offered by many brokerage firms and financial product vendors are typically little more than a shallow analysis used as a basis for the recommendation and sale of investment products for which the vendor or broker is compensated.  Thus, many times, the recommendations in the plan  are driven not by a thorough analysis of your situation, needs, goals, and objectives, but rather by sales quotas and commissions to the vendor/broker.  

At Excel Financial, we believe that financial planning must be a separate and distinct service offering from that of investment advice and management.  Compensation is based solely on the services rendered.  Our clients are free to use their plans and ongoing advisory support as a basis for making their own independent investment decisions, work with another broker or vendor, or work with us to support their investment needs.   

Investment Advisory and Management Services

The Fallacy of Wall Street - Most people are brought up believing that the key to successful investing is implementing (or paying someone else to implement for them) market timing and security selection strategies (known as "Active Management" strategies).  Daily, we are bombarded with market data, projections, and forecasts.  While there seems to be no end to the many "experts" offering opinions on market activity and projections of future direction, are they accurate?  Are these the right sources on which to base your investment decisions?

The Facts - The majority of active money managers fail to beat the market in any one year.  Statistically, those who beat it one year are highly unlikely to do so the next year.  As a result, studies show that the average U.S. investor has achieved very poor investment performance barely out-pacing inflation over time.

The Solution - What is needed is a new approach, one based on the facts and findings of the world's foremost economic thinkers, not on hunches and guesswork.  An approach that is designed to work with the market utilizing factors that have been demonstrated over long periods of time in all types of markets to drive returns and minimize risk.  

At Excel Financial, we believe that financial success and independence comes not through hunches and self-proclaimed unique market insights, but the application of disciplined and prudent investment practices that are designed to maximize return for a given level of risk exposure and to minimize cost. 

There is a better way to invest -- Don't take our word for it: come let us prove it to you!

Income Distribution

 As your investment needs change from growth to income generation and distribution, the associated investment and tax strategies also change.  Typically, this occurs as individuals approach retirement, but the issues involved and the approach apply at any time.

Financial product vendors have responded with many packaged solutions such as annuity and high-yield investment products.  Unfortunately, many times, these products impose increased expenses and reduced liquidity and flexibility. 

Alternatively, some people choose to retain their current investment programs and use a systematic withdrawal approach.  Unfortunately, many people fail to understand the impacts of market volatility on their investments, the possible tax ramifications, and the care-and-feeding required to manage such a program, and thus find themselves short of income or depleting their investment nest egg more quickly than planned -- placing their future income stream at risk.  

At Excel Financial, we follow a disciplined approach to income generation based on your goals, objectives, and time frames.   In creating the strategy, we review key issues, such as the amount of income required and time periods, the sources of income and their reliability, the ability to tolerate risk and volatility, and liquidity requirements.   Based on the answers to these and other questions, assets can be segmented and invested in vehicles appropriate for the designated purpose -- fixed, guaranteed vehicles where high reliability is required, and market-based vehicles to support ongoing growth to replenish the nest egg.

This asset allocation model is designed with a focus on the following goals:

  • Provide a highly reliable income stream
  • Minimize costs
  • Provide strong ongoing growth to replenish the investment nest egg
  • Provide flexibility and ready access to invested funds to meet unexpected needs or changes
  • Provide an organized framework that uses all available assets and income streams most effectively to meet defined goals and objectives
  • Provide a solution that is easy to administer, offering "paycheck simplicity" incorporating automatic withholding and management of Required Minimum Distributions (RMDs)
  • Provide a solution that is designed to support your designated beneficiaries in the event of your passing

If you are approaching that time when you will begin tapping into your investment nest egg, let us show you a tailored solution designed specifically to meet your needs.  

Risk Management

Creating and implementing a saving and investment strategy is a great step to better the financial future for you and your family.  However, what would happen if a primary wage earner died, was disabled, or otherwise became unavailable?  Would your plan still hold up?

An important and sometimes overlooked aspect of a prudent  financial program is the management of risk.  There are two basic strategies in any risk management program: management and transfer.  Managing financial risk involves steps to help minimize the likelihood or impact of the occurrence of an identified risk.  For example, establishing a fund to cover the  business expenses for a defined time period in the event of the death of a partner.  Transferring financial risk involves the use of vehicles (typically insurance) to fully or partially eliminate the risk item.  In the case above, the purchase of life insurance could provide financial coverage for some or all of the projected business expenses in the event of the death of a partner. 

During the financial planning process, we work with our clients to identify risk issues and management steps.  Management steps are documented in the plan.  With regard to insurance, while under-insuring can be a problem, so too can over-insuring or paying too much for a desired level of coverage.  Therefore, the financial planning and review process includes an assessment of in-place insurance contracts and the determination of recommended additions, changes, or deletions.  Clients may then work with their preferred life, health, and disability insurance carrier(s) to purchase required insurance products, or we will do the shopping for them from among many different carriers to identify the best options.   The objective is to obtain the right amount of quality coverage at the lowest possible cost. 

Insurance products can also be an important and effective tool in handling estate and related asset transfer issues.  Again, this is addressed as part of the financial planning and review process.

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Check the background of this financial professional on FINRA's BrokerCheck